Pakistani film The Legend of Maula Jatt has set a new record in the Pakistani cinema industry by earning Rs 100 crore in just ten days. Now there is a hope among Pakistani filmmakers that good films can earn hundreds of crores of rupees in Pakistan as well.
The most successful film in the history of Pakistan was Jawani Phir Nahi Ani 2 released in 2018, which earned seventy crore rupees from all over the world by the end of the exhibition.
The Legend of Maula Jatt
However, The Legend of Maula Jatt broke the record of Jawani Phir Nahi Ani 2 in just ten days and created a new history. Here it should also be remembered that The Legend of Maula Jatt could not be released in all the cinemas of Pakistan.
The three major cinema franchises of Pakistan, Nueplex, Sunnyplex and CineStar, did not present The Legend of Maula Jatt for exhibition. Due to financial issues not being settled.
But this decision has benefited the cinema owners instead of the film. The Legend of Maula Jatt has done more business overseas than Pakistan. The film has so far earned more than Rs 33 crore from Pakistan and Rs 80 crore from abroad.
It should be remembered that since the release of Pakistan’s first film Teri Yaad in 1948, all the films have been released till now. No film could be a part of Rs 100 crore club.
Pakistan’s first Silver, Golden Diamond jubilee film
Pakistan’s first Silver Jubilee film was Pheray. Which was released two years after independence. After that, the Urdu film Sasi, released in 1958, became a Golden Jubilee film.
It was a time when a film’s success in cinemas was measured in terms of weeks. The film that ran for 25 weeks was called Silver Jubilee. While the film that ran for 50 weeks was called Golden Jubilee. And the film that ran for 75 weeks was called Platinum Jubilee. Pakistan had to wait for two decades for the Diamond Jubilee i.e. a film that ran for a hundred weeks.
Pakistan’s first Platinum jubilee film
Pakistan’s first platinum jubilee film was Waheed Murad and Zeba’s Armaan, which was released in 1966 and remained in the theaters for seventy-five weeks due to its popular songs and acting.
Pakistan’s first Diamond Jubilee film was director Riaz Shahid and actress Neelo’s Zarqa. This Movie was released on October 17, 1969.
Teri Yaad
Pakistan’s first film Teri Yaad was released on 2 September 1948. The instructions were given by Daud Chand, who migrated from India and came to Pakistan. Through Teri Yaad, actor Asif Raza Mir’s father Raza Mir entered the film world as a cameraman and poet Qatil Shafai as a songwriter.
The story of this film was similar to the films made in India at that time, but despite this, it could not do business. Because Muhammad Ali Jinnah died ten days after the release of the film. After which the whole country went into mourning.
Maula Jatt
Maula Jatt was the first film in the history of Pakistan which continued to be exhibited continuously for four hundred weeks. The dialogue Molay Nu Mola Na Maray, written by Nasir Adeeb. Younis Malik is to be the director of this legendry movie. He also revived Punjabi films. After this film, Sultan Rahi came out as Maula and Qureshi Noori Nath of Punjabi films.
Director Syed Noor tried to restart the trend of Urdu films in the nineties through Jeeva and Sargam. But until Javed Sheikh’s film Yeh Dil Aap Ka Huwa was released in the cinema in 2002, films were made in the same old style in Pakistan.
Khuda Kay Liye
Director Shoaib Mansoor film for Khuda Kay Liye came out as a film which was well appreciated by the fans in Pakistan. But it was also exhibited in India. Actors Shaan, Khosa, Rashid Naz, Naeem Tahir, Hameed Sheikh and Sami Raheel showed their acting skills in this film. While Iman Ali and Fawad Khan entered the film world through it.
There are very few such films in Pakistan. whose story is written under the influence of circumstances.
Na Maloom Afraad
Director Nabeel Qureshi and filmmaker Fiza Ali Mirza’s film Na Maloom Afraad was one such effort that not only gave the audience a film they could relate to. Rather, it gave the cinema industry a chance to stand on its feet again.
Fahad Mustafa, Javed Sheikh, Mohsin Abbas Haider and Urwa Hussain acted in the movie “Na Maloom Afraad” which was released in 2014. Nabil Qureshi.
The director of Na Maloom Afraad, while talking to Voice of America, said that when he was making this film. So they had an idea that people would like it.
Before the movie Na Maloom Afraad, Bilal Lashari’s Vaar and Humayun Saeed’s Mein Hoon Shahid Afridi also helped bring the film industry to cinema. But this series has been extended since the Na Maloom Afraad which is still going on.
Jawani Phir Nahi Aani
Humayun Saeed’s film Jawani Phir Nahi Aani, which was released in 2015, did good business worldwide. But this could not became the part of those films whose earn fifty crore rupees.
Punjab Nahi Jaungi
When his film Punjab Nahi Jaungi directed by Nadeem Baig was released in the cinema. It was well liked all over the world including Pakistan. The film revolving around Punjabi culture. And left everyone behind by making a business of fifty crore rupees. This film did a total business of 51 crore and 65 lac Rupee.
Jawani Phir Nahi Aani 2
Humayun Saeed’s Jawani Phir Nahi Aani 2 broke it’s record. After a year and became the most successful film by doing business of Rs.70 crores. This year, Humayun Saeed and Mehwish Hayat’s film London Nahi Jaunga also had a business of more than fifty crores.